Axel Segebrecht
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Axel Segebrecht - Technology & Digital Marketing Consultant

Helping people use their technology and media better to improve communication. This is a personal blog about technology, marketing & life.


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Life

New blog, New focus

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With renewed focus I shall share interesting stories, knowledge and sometimes wisdom. Above all, I will try to post more regularly again :-) My main interestes remain around improving communication between people (and busineses for that matter) through employ…

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Analytics, Engagement, facebook, google, Google+1, Like, Social Media

Why likes are not meaningful

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I find that Facebook likes, or Google+1's on their own are not helpful nor meaningful when trying to determine the perceived value of content posted to social media and measure engagement. Why? Because it is just one half of the equation. Let's say that 100 p…

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facebook, google, Rules, Social Media, Top 5, Twitter

Top 5 Social Media Engagement Rules

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Here are my top 5 golden rules for user engagement on social media. Whether you are using Twitter, Facebook, Google+ or any other channel - remember these: Don't feed the trolls It's easy for people to jump on to social media and vent anger or simply wind up c…